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Doodles
RFPThis Request for Proposals (RFP) is specifically targeted at accomplished UX design firms and expert individual contributors, inviting them to present their innovative proposals for the creation of a vibrant and interactive onboarding experience tailored for new Doodles NFT holders. The envisioned hub is designed to be a welcoming portal, seamlessly directing users to crucial community engagement points and essential resources. It is imperative for respondents to this RFP to understand that its focus is exclusively on the meticulous research and design of user experiences, encompassing the development of interfaces, crafting of engaging copy, and creation of compelling visual assets.
I designed a comprehensive NFT holder hub for the Doodles community that centralizes all key information and interactions in one accessible space. The hub allows holders to easily navigate the ecosystem, access the latest news and event updates, explore IP-related content, and engage with community initiatives. By organizing diverse content into intuitive sections and prioritizing clear, user-friendly navigation, the design ensures that both new and seasoned holders can quickly find what they need, stay informed, and fully participate in the community experience.
I identified a key gap in the Doodles ecosystem: the existing website lacked a way for users to explore and search the collection, limiting both holders and potential collectors from discovering NFTs across different types and traits. To address this, I conducted research on user behavior and comparable NFT platforms to understand how users navigate collections and filter by traits, rarity, and other attributes. Based on these insights, I designed an intuitive search and browsing experience that allows holders and non-holders alike to easily explore the ecosystem, filter by collection type, and discover NFTs that match their interests—making the platform more engaging and accessible for the community.
I designed a detailed PFP (profile picture) display that highlights the NFT’s visual identity while providing essential contextual information. Each PFP view includes the full-size image, the NFT number, and a list of associated traits, giving users a clear sense of rarity and uniqueness. To enhance usability and engagement, I incorporated a direct link to the NFT marketplace, enabling seamless access for purchasing or trading. The layout balances visual appeal with functionality, ensuring that collectors and browsers can quickly understand the NFT’s value and act on it without friction.
I designed a dynamic, user-friendly hub that surfaces the newest news, product announcements, events, and other hyper-relevant updates for the community. The experience prioritizes clarity and ease of use, allowing users to quickly scan items, understand key details, and click through directly to full articles or event pages. By organizing content into intuitive categories and emphasizing timely, actionable information, the design ensures that community members stay informed and engaged without feeling overwhelmed.
I designed a fully mobile-optimized experience, ensuring that every user flow—from browsing and searching to viewing detailed content and interacting with features—is seamless on smaller screens. By prioritizing responsive layouts, touch-friendly interactions, and clear visual hierarchy, the design adapts fluidly to different devices while maintaining usability and aesthetic consistency. This approach ensures that both holders and new users can navigate, engage, and take action effortlessly, no matter where they access the platform.
I designed an optimized onboarding checklist flow for NFT holders, guiding users step-by-step through essential actions to fully engage with the ecosystem. The flow breaks down complex tasks into clear, actionable steps, providing contextual guidance and progress indicators to reduce friction and increase completion. By focusing on clarity, accessibility, and motivation, the design ensures new holders can quickly understand their benefits, claim rewards, explore community features, and confidently participate in the NFT experience from day one.
I designed the Doodles team page to highlight the people driving the community and ecosystem, including core team members, influencers, community managers, and key NFT holders. The layout organizes profiles in a visually engaging, easy-to-scan format, emphasizing each person’s role, contributions, and connection to the community. By combining clear hierarchy, visual identity, and interactive elements, the design allows visitors to explore the ecosystem’s human side, discover key contributors, and feel more connected to the Doodles community.
I designed the Doodles Resources page to centralize key community content, including guides, FAQs, events, and IP resources, into a single, easy-to-navigate hub. I focused on creating an intuitive layout and clear visual hierarchy so users—both new and existing—can quickly find the information they need. By combining interactive elements with streamlined organization, the design helps the community access and engage with resources efficiently, improving overall user experience and participation within the ecosystem.
I designed a set of custom bento-style cards to create an intuitive and visually engaging way for users to navigate key sections of the website. This new design language organizes content into clear, clickable tiles, making it easy for anyone visiting the site to quickly find and access relevant information. By combining consistency, hierarchy, and approachable visuals, the bento cards enhance discoverability, streamline navigation, and create a more inviting and user-friendly browsing experience.
I designed a community artist showcase to beautifully highlight contributions from NFT holders. The experience emphasizes each piece of work with a clean, visually engaging layout, allowing the community to explore, appreciate, and celebrate individual creativity. By balancing aesthetics with usability, the design ensures that artists’ contributions are front and center, fostering recognition, pride, and deeper engagement within the community.